Our People

The team combines leading academics from the fields of cognitive and social psychology, neuroscience, and marketing with management consulting experts. Our multi-disciplinary expertise allows us to arm our clients with the latest in scientific insights coupled with a strategic business lens.



Kelly Peters
CEO & Co-Founder
Dan Ariely
Co-Founder & Chief Behavioral Scientist
Nina Mazar
Co-Founder & Chief Scientific Advisor
David Pizarro
Chief Science Consultant
Dhushan Thevarajah
Vice President, Operations
Wardah Malik
Vice President, Client Strategy
Nathaniel Barr
Scientific Advisor
Jason Stewart
Executive Advisor, Financial Services
Vicky Sipidias
Executive Advisor, Energy Sector
Jennifer Manzon
Associate
Ada Le
Associate
Shannon O’Malley
Associate
Zach Zobary
Associate
Kazunaga Matsuki
Associate
David Thomson
Associate
Michelle Hilscher
Associate
Jennifer Weeks
Associate
Chris Ling
Associate
Jeremy Gretton
Associate
Marta Wnuczko
Research Analyst
Monica Zhang
Research Analyst
Nathaniel Whittingham
Research Analyst
Max van der Weerd
Communications Associate
Susanne Hasulo
Executive Assistant to the CEO
Ramona Eleanora
Office Coordinator
Sarah Swagerman
HR Administrator
Joanna Ahuja
Finance Manager
Derek Evernden
Behavioral Designer

Current Research Associates


Natasha Ouslis
Research Intern
Elliott Birman
Research Intern
Sarah Greco
Growth Intern
Hussein Dakroub
Growth Intern

Past Research Associates and Interns

Matt Stergiou
University of Toronto: Bachelor of Commerce
Jessie Chen
University of Toronto: B.Comm Finance and Economics
Kathleen Browne
Queen’s University: BA Psychology
Audrey Roane
Queen’s University: Bachelor of Commerce (2017)
Mark Timms
University of Warwick: MS Behavioural & Economic Science (2015)
Xerxes Minocher
Ryerson University: Bachelor of Commerce Business Technology Management (2014)
Rob Mackenzie
University of Western Ontario: Ivey Business School MBA (2013)
Meng Sun
Cornell University: B.A. Economics, 2011
Heather Mann
Duke University: Ph.D. Candidate – Psychology & Neuroscience; University of British Columbia: M.A. 2010 – Psychology ; University of Waterloo: B.A. Honours 2007 – Psychology, Music Minor
Paula Kennedy
Ryerson University: BA Honors 2015 – International Economics and Finance
Ashley Teo
University of Toronto: BSc Honors 2014 – Economics & Psychology
Andrei Krautsou
Ryerson University: BA Honors 2014 – International Economics and Finance
Katrina Manning
University of Toronto: BCOMM 2015 – Economics Major, Finance and Management Specialist
Gagandeep Bains
Ryerson University: BA Honors 2015 – International Economics and Finance
Fatima Reza
Ryerson University: BA Honors 2015 – International Economics and Finance
Jordan Wajs
University of Western Ontario: HBA Ivey School of Business 2016
Rajat Chadda
University of Toronto Rotman: MBA 2010 – Strategy and Innovation; Certified Project Management Professional (PMP), 2010 – 2013; University of Houston: MS 2005 – Computer Science (Artificial Intelligence); Bangalore University: BE 2000 – Computer Science & Engineering
Kristine Co
University of Toronto: MBA 2015
Andrew Mihalik
Duke University: BA 2011
Darcie Dixon
Imperial College Business School: PhD 2016 – Management; LSE: MSc 2012 – Management, Organisation and Governance; McMaster University: MA 2010 – Global Political Economy; University of Toronto: Hon. BA International Relations
Noah Costelo
University of British Columbia: MA 2014
Chuck Howard
Ryerson University: BA Honors 2010 – International Economics and Finance, Minor in Psychology
Poornima Vinoo
Indian School of Business: MBA 2009 – Strategic Marketing, Strategy & Leadership
Sarah Mangat
University of Western Ontario: BA Honors 2011 – Double Major in Psychology and Women’s Studies
Stephanie Maldoff
Western University: BA Honors – Psychology
Stephan Sherman
Tufts University: BA – Mathematics
Felix Rossman
European Business School Oestrich-Winkel: BSc – Business Administration and Management; Vienna University of Economics: MSc – Economics; University College London: MSc – Behavioral Sciences
Jeremy Aronson
Tufts University: BA 2014 – Decision Science
Ahron Seeman
Western University: Honors Specialization in Global Economics and Finance
Brendan Beckett
BSc Psychology at York University & Research Analyst Post Graduate Program at Humber College
Jennifer Nachshen
MBA at University of Toronto & PHD Clinical Psychology at Queen's University